Job Title: Product Marketer

Department: Marketing

Role Overview

• The Product Marketer is responsible for driving awareness, adoption, and engagement for MSC products. This role focuses on positioning product features, executing marketing campaigns, and supporting growth initiatives.

Product Marketing Strategy

• Develop marketing strategies for MSC products and features.
• Define product messaging and positioning.
• Support product launches and feature announcements.

Campaign Execution

• Plan and execute marketing campaigns to drive product adoption.
• Coordinate promotions across digital and offline channels.
• Monitor campaign performance.

Customer Insights

• Gather customer feedback to improve messaging.
• Analyze user behavior and marketing results.
• Identify opportunities for product growth.

Cross-Team Collaboration

• Work closely with product, design, and operations teams.
• Align marketing initiatives with product releases.
• Support customer acquisition and retention efforts.

Qualifications & Requirements

• 3–5 years experience in product marketing or growth marketing.
• Experience marketing digital products or mobile apps.
• Strong communication and storytelling skills.
• Familiarity with digital marketing tools and analytics platforms.
• Ability to track campaign performance and interpret data.
• Understanding of user acquisition and engagement strategies.

What Success Looks Like

• Increased product adoption and active users.
• Successful product launch campaigns.
• Strong alignment between product development and marketing.