Job Title: App Operations Specialist

Department: Operations

Role Overview

• The App Operations Specialist is responsible for driving user activation, coordinating promotional campaigns, and supporting online sales activities across the MSC mobile app and website. This role focuses on increasing registrations, encouraging first transactions, and improving engagement through structured promotions and discount campaigns.

User Activation & Engagement

• Support activation of newly registered users on the MSC app and website.
• Coordinate onboarding-focused promotions to encourage first purchases.
• Monitor user activity and identify drop-off points in the activation journey.

Promotions & Discount Campaigns

• Assist in planning and executing discount-driven campaigns.
• Manage promotional timelines, rules, and visibility on the app and website.
• Track performance of promotions and report on uptake and impact.

Website & Online Activity Management

• Support day-to-day promotional updates on the MSC website.
• Ensure banners, offers, and announcements are accurate and up to date.
• Work with product and design teams to deploy promotional content.

Performance Tracking & Reporting

• Track activation rates, promo usage, and sales impact.
• Prepare simple weekly reports on campaign performance.
• Share insights and recommendations to improve future promotions.

Cross-Team Collaboration

• Work closely with product, operations, and customer support teams.
• Coordinate with field teams where promotions overlap with offline efforts.
• Escalate issues affecting activation or online conversions.

Qualifications & Requirements

• 1–3 years experience in app marketing, digital promotions, growth, or e-commerce.
• Familiarity with mobile apps and basic e-commerce flows.
• Strong attention to detail and execution discipline.
• Comfortable working with dashboards, spreadsheets, or reporting tools.
• Basic understanding of conversion funnels and user behaviour.
• Ability to interpret performance data and make recommendations.

What Success Looks Like

• Increased app activations and first-time purchases.
• Smooth execution of promotions without operational issues.
• Improved engagement on the website and app.
• Accurate reporting and actionable insights.